The Challenge

The client had strong expertise but lacked a clear online presence that communicated value quickly.

Their challenges included:

• Messaging that felt generic and blended in with competitors

• No clear journey from visitor → trust → action

• Low conversion despite steady traffic

• No structured way to capture or nurture leads

The website needed to simplify the message, elevate authority, and drive action.booked calls.

The Strategy

I designed the site around one core principle:
Every section must move the visitor closer to trust and action.

The strategy focused on:

• Clear positioning and messaging hierarchy

• A conversion-driven page structure

• Strong visual hierarchy and readability

• Strategic use of social proof and credibility markers

• A focused call-to-action at every stage of the page

The Solution

I designed a conversion-focused newsletter landing experience built specifically for B2B coaches.

The solution focused on:

• Clear positioning and messaging

• A strong above-the-fold value proposition

• Social proof through real testimonials

• Strategic CTA placement for consistent conversions

Every section was designed to remove friction and guide visitors toward one clear action: subscribe to the newsletter.

Key Focus Areas

Hero section with value-driven headline

• Problem → solution narrative

• Social proof with real testimonials

• Newsletter value breakdown

• Strong call-to-action with trust signals

Results

The final layout delivers:

• Clear positioning within seconds

• Strong perceived authority

• Higher engagement and newsletter signups

• A scalable template for future growth

Tools & Stack

Framer

• Custom typography system

• Component-based layout

• Conversion-focused UX structure

Final Note

This project demonstrates how thoughtful structure, clarity, and messaging can turn a simple newsletter page into a powerful lead-generation asset.