The Challenge

The client had strong expertise and consistent LinkedIn visibility, but:

• Visitors didn’t understand their offer clearly

• There was no structured path from content → call

• The website lacked authority and strategic flow

• Leads were warm, but conversions were inconsistent

The challenge was to turn attention into action.

The Strategy

I designed a high-conversion website built around one core idea:
Guide visitors step-by-step from curiosity to commitment.

Key strategic decisions:

• Clear positioning above the fold

• Strong authority signals throughout the page

• A structured flow:
  Awareness → Trust → Proof → Action

• Minimal design to reduce friction and increase focus

• Strategic CTAs placed only where intent is highest

The Solution

A fully custom, authority-first website that includes:

• A bold hero section clarifying who the coach helps and how

• A structured offer breakdown for instant clarity

• A results-driven proof section with testimonials and metrics

• A simplified conversion path guiding visitors toward booking a call

• A newsletter section to capture warm leads not ready to convert

Every section was designed to build trust before asking for action.

The Outcome

Clearer positioning and stronger brand authority

• Higher engagement across the page

• Improved conversion flow from profile → website → call

• A scalable website foundation that supports long-term growth

Key Focus Areas

UX & Conversion Strategy

• Messaging & Positioning

• Visual Hierarchy & Clarity

• Authority-Driven Design

• Lead Conversion Optimization

Tools & Stack

Framer (Design + Build)

• Custom typography & layout system

• Conversion-focused UX structure

• Mobile-first optimization

Final Note

This project wasn’t about making something “look good.”
It was about building a system that turns attention into opportunity.